Saturday, March 6, 2010

Munich, 2011 Touareg Launch








My brief time in Munich started off quietly as a group of us, led by our very kind and well organized hosts from VW, wandered the hushed, snow covered streets in search of a tourist bus that would show us the city from a relatively warm and dry vantage point. When we did eventually find the bus, they wouldn't take us aboard for some reason, so we had carrot cake and walked around instead.

That evening, as I dusted off my 'job interview' duds ('journalist on the go' was wrinkled and sodden at home) I found that, not only does Germany get most of the Saudi Arabia based movie channels that regularly bring us classic films like Short Circuit 2, and Christmas Caper (starring Shannon Doherty, and gracing the small screen this March) here in Dubai, they also have some very odd televised costume parties that we don't have access to in the desert.

The event itself was surprising due to its particularly American choice of themes, which included a Late Night style interview format, hosted by the "David Letterman of Germany" and featuring a Late Night style band led by Germany-renowned percusionist and moustache farmer, Leslie Mandoki. Several of the interviews were conducted before a monument valley inspired backdrop, in front of which I insisted on being photographed, making for an awkward pause in the proceedings. My ego duly sated, they brought out performance artist Kseniya Simonova, whose deft hands craft evolving sand pictorials that are quite impressive in their scope and speed.

Throughout the evening, blue-jean and gingham clad servers in kiddie cowboy hats navigated the crowd, handing out a variety of tasty, if unexpected and ultimately forgettable (I just remember that they were odd, but good) appetizers. Our obliging hosts, in that unabashedly blunt German fashion, asked several of the attending VIPs who they were, culminating in my favorite reply: "Oh yes, now I remember. She's a very famous boxer." The evening closed with the music of Justin Timbalike who, sporting his trade marked fedora, shredded the violin alongside the Mandoki Players. We were gifted with Justin's CD on our way out, and most of us wrongly assumed it was the press kit and therefore didn't bother to hunt down the actual press kit. A press kit, or more specifically the Press Release, is what a journalist typically combines with a thesaurus to produce a magazine article. It was awesome. If you ever have the chance to attend a corporate launch party in Munich, the answer is "ja!"

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